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Our Collective Report Card

Cover Story, by Mark Robertson, Managing Partner October 1st, 2011


Our MANIFEST 40 just celebrated its sixth birthday. This quarterly review of the most widely-followed stocks by our community is a trove of information about companies attracting the attention of thousands of like-minded investors.

Our MANIFEST 40 just celebrated its sixth birthday. This quarterly review of the most widely-followed stocks by our community is a trove of information about companies attracting the attention of thousands of like-minded investors. Dashboard usage continues to grow and we track these companies to focus on stocks of interest and to monitor for shifts in return forecasts, fundamentals and/or quality.

The annualized rate of return for the stocks on our collective dashboards is 3.7% versus (-0.6%) for the Wilshire 5000 since inception — for an annualized relative return of +4.3%, a solid report card result, indeed. It’s a result that’s been bolstered by increasing stakes in Apple over the last couple of years. With investors spanning the globe, we mourn the passing of visionary Steve Jobs. Steve, you will be missed. Thank you.

A little competitive “noogie” doesn’t hurt a bit. We featured a light-hearted look at the innovative arena populated by Apple and Microsoft and their leaders, Steve Jobs and Bill Gates, during our Christmas Countdown for 2010. Those who added or accumulated Apple have been rewarded handsomely. Investors who added Apple on 9/24/2009 have enjoyed a gain of 105.8% during a period when Microsoft has gained 6.1%.

We’ve always believed that the collective decisions made by our community of long-term investors is worth huddling over … a place where ideas are born.

Stryker (SYK) remains at the top of the leaderboard for another quarter. Microsoft (MSFT), Abbott Labs (ABT) and Teva Pharma (TEVA) managed to hold down positions #2, #4 and #5. But former leader Johnson & Johnson (JNJ) has been dislodged to #6 by a runaway batch of rolling apples as Apple (AAPL) has assumed the #3 slot.

AFLAC (AFL), Walgreen (WAG), General Electric (GE) and a recently surging stock price for Cisco Systems (CSCO) round out the top ten with no changes since June other than some gentle shuffling.

Chargers

We think it makes sense to explore the companies changing positions on the list (up or down) and provide feedback on the strongest and weakest performers on the list. If you’re holding it while “everybody else” is selling, perhaps there are some questions that could/should be answered. The reverse is true too. If it’s gaining popularity and it’s not on your radar screen, perhaps a visit to the MANIFEST Forum is in order to discover what the rest of the community expects from a surging stock.

What companies are making the strongest gains among this consensus collection? This may be indicative of strong characteristics at the companies and warrant further study. The companies making the largest advances (by percent of dashboards) since 6/30/2011 are: Apple (moving from #8 to #3), Cognizant Technology (#21 to #19), Danaher (#33 to #25) and Bio-Reference Labs (#18 to #15).

Diversification. The sector diversification for the MANIFEST 40 is shown on the left and size diversification (large companies < 7% sales growth, small companies > 12% sales growth) on the right. Both appear to be within striking distance of target ranges.

Strongest Performers

The three top performers in the MANIFEST TOP 40 since inception — based on annualized relative return are Cognizant Technology (54.2%), Quality Systems (41.7%) and Apple (+41.0%). $100 invested in CTSH on 12/18/2008 is now worth $367. $100 invested in FDS on 9/30/2005 is now worth $272.

The results of $100 positions invested in any of the Top 40 companies can be viewed at any time using our MANIFEST 40 Public Dashboard:

http://www.manifestinvesting.com/dashboards/public/manifest-40

Newcomer Award

Coca-Cola (KO) is the new company on the list, entering the scene at #40 with a PAR of 9.4% and a quality rating of 83.1. Our hunch is that investors responded to a few quarters of low total return forecast (Value Line) in the low teens after waiting several years with the return forecast in low to mid-single digits.

Amgen (AMGN) was bumped from the MANIFEST 40 to make room for Coca-Cola.

Other Notables

Google (GOOG) displays the highest PAR (24.8%) and MANIFEST rank (combination of PAR and quality) and represents a collection of strong return forecasts among the information companies including Apple, Cisco Systems, Cognizant, FactSet, Infosys Tech, Microsoft, Oracle and Quality Systems.

Accuracy. 72.5% of all selections have outperformed the general stock market.

The second highest MANIFEST rank belongs to Bio-Reference Labs (BRLI), an audience selection during the September Round Table webcast … perhaps somewhat explaining the company’s strong showing in the MANIFEST 40 standings of late.

McDonald’s (MCD) and Johnson & Johnson (JNJ) appear to be among the most “challengeable” with a PAR of 8.1% but we’d not expect to see any attrition unless their PARs were to approach money market rates. Former leader Home Depot (HD) continues to sag further down the list as persistent concerns remain with respect to the home improvement retailers and home building market in general.

Collective performance is still fairly strong versus the total stock market since inception, delivering a 3.7% rate of return, leading the Wilshire 5000 by 4.3 percentage points. With an overall PAR of 13.7% (and MIPAR at 12%), the future continues to be promising, just not as promising as what we’ve seen in recent quarters.

Mark Robertson

Mark Robertson is founder and managing partner of Manifest Investing, a source for research and portfolio management focusing on strategic long term investors.

Expected Returns, Oct 2011
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Stryker (SYK)
Quality 98
PAR 7.3%
Microsoft (MSFT)
Quality 97
PAR 10.4%
Abbott Labs (ABT)
Quality 92
PAR 3.4%
Teva Pharma (TEVA)
Quality 54
PAR 16.0%
Johnson & Johnson (JNJ)
Quality 97
PAR 9.8%
Apple (AAPL)
Quality 98
PAR 8.5%
AFLAC (AFL)
Quality 95
PAR 10.0%
General Electric (GE)
Quality 80
PAR -1.1%
Cognizant Technology (CTSH)
Quality 77
PAR 9.7%
FactSet Research (FDS)
Quality 88
PAR 8.6%
Coca-Cola (KO)
Quality 95
PAR 8.2%
Amgen (AMGN)
Quality 96
PAR 10.2%
Alphabet (Google) (GOOG)
Quality 91
PAR 12.3%
McDonald's (MCD)
Quality 98
PAR 9.5%
Johnson & Johnson (JNJ)
Quality 97
PAR 9.8%
Home Depot (HD)
Quality 85
PAR 8.2%
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Legend
Quality Legend:
Blue Excellent with quality greater than 80.
Green Good with quality between 60 and 80.
Neutral Average or below average with quality between 20 and 60.
Red Poor with quality less than 20.
Companies with less than 10 years of history are penalized by 5 points per year.
PAR Legend:
Green PAR is within the target range of MIPAR +5-10%, currently 5.1%-10.1%
Yellow PAR is above the target range of MIPAR +10%, currently 10.1%
PAR Projected Annual Return
MIPAR The Manifest Investing Median PAR of all stocks in the database.
Company Name Legend:
* Not covered by Value Line Standard Edition.
b Uses price-to-book value for valuation purposes.
P/CF Uses price-to-cash flow for valuation.