# Selling Guidelines

Successful Investing I -- Investing Before During & After A Storm For the last two or three years Mark Robertson and Ken Kavula have been looking at ways...

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Successful Investing I -- Investing Before During & After A Storm

For the last two or three years Mark Robertson and Ken Kavula have been looking at ways to refine the selling process. Cy Lynch brings the perspective of portolio-centered decisions and its impact on necessary management decisions. Starting with the traditional selling cues, Ken, Mark and Cy have been searching for triggers which might add a percentage or two to total portfolio returns. As the data mounts, the findings are worthy of further exploration. Listen to new ideas. Respect time-honored guidelines and traditions. Can we sell better?

Mark Robertson and Ken Kavula of Manifest Investing and the Better Investing Mid Michigan Chapter discuss portfolio management and selling guidelines during this special Saturday session. The webinar emphasizes that selling stocks is a legitimate and necessary part of portfolio management, contrary to common investor reluctance. Three primary reasons to consider selling are presented: needing cash for personal expenses, declining fundamental quality of the company, and taking actions that improve overall portfolio performance. The speakers stress that the Stock Selection Guide (SSG) and its chronicle feature are essential tools for monitoring whether a stock's projected annual return remains competitive within the portfolio.

The discussion covers practical approaches to managing a portfolio when capital is needed, using actual examples from Mark Robertson's personal portfolio to demonstrate how to identify which stocks to sell based on their projected annual returns. The speakers emphasize selecting stocks with the lowest return potential rather than emotional attachment to past performers. Ken Kavula reinforces the importance of monitoring both quality and return potential over time, noting that many investors struggle with selling appreciated stocks and should be cautious about holding through significant potential declines. The session honors traditional Better Investing principles while providing modern tools and perspectives on making disciplined selling decisions.